A literature review and future agenda for B2B branding: Challenges of branding in a B2B context
| Year of publication: |
2011
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|---|---|
| Authors: | Leek, Sheena ; Christodoulides, George |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 6, p. 830-838
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