A literature review, classification, and simple meta-analysis on the conceptual domain of international marketing : 1990 - 2012
Sudhir Rana and Somesh Kr. Sharma
| Year of publication: |
2015
|
|---|---|
| Authors: | Rana, Sudhir ; Sharma, Somesh Kr. |
| Published in: |
Entrepreneurship in international marketing. - Bingley [u.a.] : Emerald, ISBN 1-78441-448-4. - 2015, p. 189-222
|
| Subject: | Internationales Marketing | International marketing | Bibliometrie | Bibliometrics | Meta-Analyse | Meta-analysis | 1990-2012 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010493030