A Little Something for Me and Maybe for You, Too: Promotions that Relieve Guilt
| Year of publication: |
2010
|
|---|---|
| Authors: | Lee-Wingate, Sooyeon ; Corfman, Kim |
| Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 4, p. 385-395
|
| Publisher: |
Springer |
| Subject: | Consumer promotions | Gift-with-purchase promotions | Consumption guilt |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008776559