A longitudinal analysis of revenue management strategies and measures implemented in the hospitality industry during the COVID-19 crisis
Pilar Talón-Ballestero, Lydia González-Serrano, M. Dolores Flecha-Barrio and Alicia Orea-Giner
| Year of publication: |
2023
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|---|---|
| Authors: | Talón-Ballestero, Pilar ; González-Serrano, Lydia ; Flecha-Barrio, M. Dolores ; Orea-Giner, Alicia |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 5, p. 1134-1157
|
| Subject: | COVID-19 | Hospitality industry | Longitudinal study | Measures | Qualitative analysis | Revenue management | Round-table discussion | Strategies | Revenue-Management | Gastgewerbe | Coronavirus | Performance-Messung | Performance measurement | Krankenhaus | Hospital | Hotellerie | Hotel industry | Längsschnittanalyse | Longitudinal analysis | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-12-2021-0387 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470113