A longitudinal examination of the impact of quality perception gap on brand performance in the US automotive industry
M. Billur Akdeniz, Roger J. Calantone
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Akdeniz, M. Billur ; Calantone, Roger J. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 1, p. 43-57
|
| Subject: | Quality perception gap | Objective quality | Perceived quality | Marketing signals | Panel data econometrics | Automotive industry | Kfz-Industrie | Produktqualität | Product quality | Qualitätsmanagement | Quality management | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Panel | Panel study |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-015-9392-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011653723