A longitudinal exploratory study of changing perceptions toward an iconic brand in a developing country
Madhavan Parthasarathy; Mary Lee Stansifer; Rajeev Kumra
| Year of publication: |
2010
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| Authors: | Parthasarathy, Madhavan ; Stansifer, Mary Lee ; Kumra, Rajeev |
| Published in: |
Journal of Indian business research. - Bradford : Emerald, ISSN 1755-4195, ZDB-ID 24739583. - Vol. 2.2010, 3, p. 138-152
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009931207