A longitudinal investigation of customer cooperation in services : the role of appraisal of cooperation behaviors
Junzhou Zhang, Chuanyi Tang, Lin Guo, Hangjun Xu
| Year of publication: |
2018
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|---|---|
| Authors: | Zhang, Junzhou ; Tang, Chuanyi ; Guo, Lin ; Xu, Hangjun |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 12, p. 957-967
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| Subject: | appraisal processes | customer cooperation | goal attainment | goal-driven behavior | Konsumentenverhalten | Consumer behaviour | Kooperation | Cooperation | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21148 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970107