A longitudinal study of the effects of life status changes on changes in consumer preferences
Anil Mathur; George P. Moschis; Euehun Lee
| Year of publication: |
2008
|
|---|---|
| Authors: | Mathur, Anil ; Moschis, George P. ; Lee, Euehun |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 2, p. 234-246
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Lebenszyklus | Life cycle | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003725644