A machine learning framework for customer purchase prediction in the non-contractual setting
Andrés Martínez, Claudia Schmuck, Sergiy Pereverzyev Jr., Clemens Pirker, Markus Haltmeier
| Year of publication: |
2020
|
|---|---|
| Authors: | Martínez Moreno, Andrés ; Schmuck, Claudia ; Pereverzyev, Sergiy ; Pirker, Clemens ; Haltmeier, Markus |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 281.2020, 3 (16.3.), p. 588-596
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| Subject: | Analytics | Machine learning | Non-contractual setting | Purchase prediction | Sales forecast | Künstliche Intelligenz | Artificial intelligence | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2018.04.034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012157398