A manager's guide to marketing research. Survey of recent developments
Paul E. Green and Ronald E. Frank
| Year of publication: |
1967
|
|---|---|
| Authors: | Green, Paul E. ; Frank, Ronald Edward |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Marktforschung |
| Extent: | 185 S graph. Darst 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 169 - 178 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000575243