A market mediation strategy : how social movements seek to change firms' practices by promoting new principles of product valuation
Sophie Dubuisson-Quellier
| Year of publication: |
2013
|
|---|---|
| Authors: | Dubuisson-Quellier, Sophie |
| Published in: |
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies. - Los Angeles : Sage Publications, ISSN 0170-8406, ZDB-ID 136437-6. - Vol. 34.2013, 5/6, p. 683-703
|
| Subject: | Soziale Bewegung | Social movement | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009771268