A market segmentation approach to esteem and efficacy in information search
| Year of publication: |
2012
|
|---|---|
| Authors: | Bishop, Melissa ; Barber, Nelson |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 29.2012, 1 (20.1.), p. 13-22
|