A market segmentation strategy for developing an ASP business
Wendy L. Currie, Philip Seltsikas
| Year of publication: |
2002
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|---|---|
| Authors: | Currie, Wendy L. ; Seltsikas, Philip |
| Published in: |
Information systems outsourcing : enduring themes, emergent patterns and future directions. - Berlin : Springer, ISBN 3-540-43103-9. - 2002, p. 474-496
|
| Subject: | Digitale Dienste | Web-based service | Marktsegmentierung | Market segmentation | Branchenentwicklung | Sector development | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001701472