A marketing communications approach for the digital era : managerial guidelines for social media integration
Ginger Killian; Kristy McManus
| Year of publication: |
2015
|
|---|---|
| Authors: | Killian, Ginger ; McManus, Kristy |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 5, p. 539-549
|
| Subject: | Social media strategy | Customer relationship management | Corporate communications | Integrated marketing communications | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Kommunikation | Communication |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349251