A Maslow's hierarchy of needs analysis of social networking services continuance
Year of publication: |
2013
|
---|---|
Authors: | Cao, Huanhuan ; Jiang, Jinhu ; Oh, Lih-bin ; Li, Hao ; Liao, Xiuwu |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 24.2013, 2, p. 170-190
|
Subject: | Digitale Dienste | Web-based service | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | China |
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