A matter of perspective : design newness and its performance effects
Katrin Talke, Sebastian Müller, Jaap E. Wieringa
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Talke, Katrin ; Müller, Sebastian ; Wieringa, Jaap E. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 2, p. 399-413
|
| Subject: | Design newness | Product design | Design management | Car sales | Produktgestaltung | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2017.01.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734873