A matter of value? : predicting channel preference and multichannel behaviors in retail
Year of publication: |
2021
|
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Authors: | Acquila-Natale, Emiliano ; Iglesias-Pradas, Santiago |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 162.2021, p. 1-14
|
Subject: | Channel preference | Consumer behavior | Multi-channel retailing | Perceived value | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Präferenztheorie | Theory of preferences |
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