A matter of value? : predicting channel preference and multichannel behaviors in retail
Emiliano Acquila-Natale, Santiago Iglesias-Pradas
| Year of publication: |
2021
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|---|---|
| Authors: | Acquila-Natale, Emiliano ; Iglesias-Pradas, Santiago |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 162.2021, p. 1-14
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| Subject: | Channel preference | Consumer behavior | Multi-channel retailing | Perceived value | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Multikanalvertrieb | Multichannel strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2020.120401 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665576