A maximin procedure for the optimal insertion timing of ad executions
| Year of publication: |
1995
|
|---|---|
| Authors: | (Sundar) Balakrishnan, P. V. ; Hall, Nicholas G. |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 85.1995, 2, p. 368-382
|
| Publisher: |
Elsevier |