A meaning-making perspective on digital ridesharing platforms in underdeveloped markets
Karen Amissah, David Sarpong, Derrick Boakye and David John Carrington
| Year of publication: |
2024
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|---|---|
| Authors: | Amissah, Karen ; Sarpong, David ; Boakye, Derrick ; Carrington, David John |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 5, p. 911-937
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| Subject: | Developing countries | Interpretations | Meaning-making | Ridesharing platforms | User subversive behaviours | Value co-creation and capture | Entwicklungsländer | Digitale Plattform | Digital platform | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-08-2023-0193 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202369