A means-end chain approach to consumer goal structures
| Year of publication: |
1995
|
|---|---|
| Authors: | Pieters, R. ; Baumgartner, H. ; Allen, D. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 12.1995, 3, p. 227-244
|