A measure and initial test of managers' perceptions of relationship marketing in inter-organizational exchanges
Regina C. McNally; Abbie Griffin
| Year of publication: |
2007
|
|---|---|
| Authors: | McNally, Regina C. ; Griffin, Abbie |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 3, p. 382-397
|
| Subject: | Beziehungsmarketing | Relationship marketing | Führungskräfte | Managers | Wahrnehmung | Perception |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003531820