A measure and initial test of managers’ perceptions of relationship marketing in inter-organizational exchanges
| Year of publication: |
2007
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|---|---|
| Authors: | Mcnally, Regina C. ; Griffin, Abbie |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 35.2007, 3, p. 382-397
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