A mediating and multigroup analysis of customer loyalty
Araceli Picón-Berjoyo, Carolina Ruiz-Moreno, Ignacio Castro
| Year of publication: |
December 2016
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|---|---|
| Authors: | Picón-Berjoyo, Araceli ; Ruiz-Moreno, Carolina ; Castro, Ignacio |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 34.2016, 6, p. 701-713
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| Subject: | Customer perceived value | Customer satisfaction | Perceived switching costs | Loyalty | Customer heterogeneity | Multigroup analysis | Partial least squares | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Partielle kleinste Quadrate | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.emj.2016.07.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011625096