A mediating and multigroup analysis of customer loyalty
Year of publication: |
December 2016
|
---|---|
Authors: | Picón-Berjoyo, Araceli ; Ruiz-Moreno, Carolina ; Castro, Ignacio |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 34.2016, 6, p. 701-713
|
Subject: | Customer perceived value | Customer satisfaction | Perceived switching costs | Loyalty | Customer heterogeneity | Multigroup analysis | Partial least squares | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Dienstleistungsqualität | Service quality | Partielle kleinste Quadrate |
-
Heinrichs, John H., (2016)
-
Deepika, (2023)
-
Viswanathan, Preethi, (2020)
- More ...
-
Calvo-Mora, Arturo, (2015)
-
Mediation effect of TQM technical factors in excellence management systems
Calvo-Mora, Arturo, (2014)
-
Mediation effect of TQM technical factors in excellence management systems
Calvo-Mora, Arturo, (2014)
- More ...