A mediation analysis of perceived service quality, customer satisfaction and customer engagement in the banking sector
S. Ananda, Raghavendra Prasanna Kumar, Dharmendra Singh
| Year of publication: |
2023
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|---|---|
| Authors: | Ananda S ; Kumar, Raghavendra Prasanna ; Singh, Dharmendra |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 28.2023, 3, p. 570-584
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| Subject: | Customer engagement | Customer satisfaction | India | Nationalized banks | Retail banking | Service quality | SERVQUAL | Kundenzufriedenheit | Dienstleistungsqualität | Privatkundengeschäft | Personal banking | Indien | Beziehungsmarketing | Relationship marketing | Bank | Konsumentenverhalten | Consumer behaviour | Bankgeschäft | Banking services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-022-00160-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336240