A meta-analysis exploring the relationship between perceived brand ethicality and consumer response
M. Geetha, Arun Kumar Kaushik, Jensolin Abithakumari, Preeti R. Gotmare
| Year of publication: |
2024
|
|---|---|
| Authors: | Geetha, M. ; Kaushik, Arun Kumar ; Abithakumari, Jensolin ; Gotmare, Preeti R. |
| Published in: |
Business ethics, the environment & responsibility. - Chichester : Wiley, ISSN 2694-6424, ZDB-ID 3059682-8. - Vol. 33.2024, 4, p. 763-779
|
| Subject: | brand experience | consumer-brand relationship | meta-analysis | perceived brand ethicality | purchase intention | self-accountability | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Unternehmensethik | Business ethics | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/beer.12640 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015097535