A meta-analysis of the relationship between customer participation and brand outcomes
Vinicius Antonio Machado nardi, William Carvalho Jardim, Wagner Júnior Ladeira, Fernando Santini
| Year of publication: |
2020
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|---|---|
| Authors: | Nardi, Vinicius Antonio Machado ; Jardim, William Carvalho ; Ladeira, Wagner Junior ; Santini, Fernando de Oliveira |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 117.2020, p. 450-460
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| Subject: | Customer participation | Brand outcomes | Brand performance | Moderating variables and MASEM | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.06.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012286538