A meta-analytic investigation of the role of valence in online reviews
Nathalia Purnawirawan; Martin Eisend; Patrick De Pelsmacker; Nathalie Dens
| Year of publication: |
2015
|
|---|---|
| Authors: | Purnawirawan, Nathalia ; Eisend, Martin ; Pelsmacker, Patrick de ; Dens, Nathalie |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 31.2015, p. 17-27
|
| Subject: | Online reviews | Review valence | Perceived usefulness | Product attitudes | Meta-analysis | Meta-Analyse | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Personalisierung | Personalization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011373135