A methodology for researching international entrepreneurship in SMEs : A challenge to the status quo

Purpose – The purpose of this paper is to evaluate an alternative methodological approach to researching international entrepreneurship which mirrors the creativity of successful entrepreneurial organisations. Design/methodology/approach – The biographical approach discussed overcomes the pervasive linear thinking found in the wider management discipline. Successful entrepreneurial practice is anything but linear. This notion is embraced in the consideration of a methodology which mirrors its non‐linear path. Findings – A biographical approach constructs richer and deeper data which would otherwise remain undiscovered. It allows for a more flexible approach to research. Triangulation with the more usual methods of survey work and in‐depth interview ensures that quality and rigour are maintained throughout. Research limitations/implications – Research which adopts a more considered, critical perspective is limited in international entrepreneurship. There is evidence that critical entrepreneurship researchers are embracing alternative methodologies such as narrative, discursive and literary approaches which complement and challenge existing dominant thinking. Practical implications – Up to now, many practitioners have felt that researchers do not listen sufficiently to their stories of success and failure and that there is a lack of meaningful engagement with them. The approach discussed here helps to improve the relationship between researcher and researched. Originality/value – Following more creative approaches such as those espoused in this paper, can help to facilitate more meaningful interaction between the researcher and the biographical subject.