A methodology to support product-differentiation decisions
Kamalini Ramdas, Oleksandr Zhylyevskyy, and William L. Moore
| Year of publication: |
2010
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|---|---|
| Authors: | Ramdas, Kamalini ; Zhylyevskyy, Oleksandr ; Moore, William L. |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 57.2010, 4, p. 649-660
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| Subject: | Produktmanagement | Product management | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008737675