A metrics-driven approach for customer experience management evaluation : the case of commercial banks in developing countries
Parisa Mousavi, Mehdi Shamizanjani, and Fariborz Rahimnia and Mohammad Mehraeen
| Year of publication: |
2025
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|---|---|
| Authors: | Mousavi, Parisa ; Shamizanjani, Mehdi ; Rahimnia, Fariborz ; Mehraeen, Mohammad |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 37.2025, 2, p. 504-524
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| Subject: | Customer experience | Customer experience management | Fuzzy Delphi | GQM approach | Key performance indicators | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Performance-Messung | Performance measurement | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TQM-07-2023-0215 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015417950