A Microeconometric note on product innovation and product innovation advertising

This paper seeks to explain why more than half of the German service sector firms that introduce a product innovations do not advertise their new or markedly improved product. One part of the explanation is that they do not need to advertise because they are closely related to their customers anyway, and another part of the explanation is that product innovation and product innovation advertising are strategic substitutes.

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Year of publication:	2005
Authors:	Kaiser, Ulrich
Published in:	Economics of Innovation and New Technology. - Taylor & Francis Journals, ISSN 1043-8599. - Vol. 14.2005, 7, p. 573-582
Publisher:	Taylor & Francis Journals
Subject:	Strategic substitutes \| Product innovation \| Product innovation advertising \| Service sector \| Bivariate probit model with selectivity

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Extent:	text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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