A mixed-method examination of reported benefits of online grocery shopping in the United States and Germany : is health a factor?
Year of publication: |
2020
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Authors: | Blitstein, Jonathan L. ; Frentz, Florentine ; Pitts, Stephanie B. Jilcott |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 26.2020, 3, p. 212-224
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Subject: | cross-cultural comparison | mixed methods | motivation | online grocery shopping | Retail food environment | USA | United States | Deutschland | Germany | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Vergleich | Comparison | Electronic Commerce | E-commerce |
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