A mixed methods examination of how people assess the credibility of sources used by public relations practitioners
Julie O'Neil, Marianne Eisenmann, and Maggie Holman
Year of publication: |
2020
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Authors: | O'Neil, Julie ; Eisenmann, Marianne ; Holman, Maggie |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 1, p. 75-96
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Subject: | earned media | native advertising | public relations | source credibility | Öffentlichkeitsarbeit | Public relations | Glaubwürdigkeit | Credibility | Politische Kommunikation | Political communication | Werbung | Advertising |
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