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Examining the Personalization-Privacy Tradeoff – an Empirical Investigation with Email Advertisements
Wattal, Sunil, (2005)
What's in a "name"? : impact of use of customer information in e-mail advertisements
Wattal, Sunil, (2012)
Information Personalization in a Two-Dimensional Product Differentiation Model
Wattal, Sunil, (2009)