A mobile platform's in-app advertising contract under agency pricing for app sales
Lin Hao, Hong Guo, Robert F. Easley
| Year of publication: |
February 2017
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|---|---|
| Authors: | Hao, Lin ; Guo, Hong ; Easley, Robert F. |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 26.2017, 2, p. 189-202
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| Subject: | mobile platform | two-sided market | advertising contract | agency pricing | revenue sharing | Preismanagement | Pricing strategy | Netzwerkökonomik | Network economics | Werbung | Advertising | Mobile Anwendung | Mobile application | Digitale Plattform | Digital platform | Prinzipal-Agent-Theorie | Agency theory | Werbewirtschaft | Advertising industry | Theorie | Theory | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Vertrag | Contract | Marktstruktur | Market structure | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.12647 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011655537