A model and methodology for the development of consumer information programs
Noel Capon and Richard J. Lutz
| Year of publication: |
1979
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|---|---|
| Authors: | Capon, Noel ; Lutz, Richard J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 43.1979, 1, p. 58-67
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| Subject: | Verbraucher | Absatztechnik |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001975917