A model and solution method for multi-period sales promotion design

Designing for Quality - A well-designed product brings higher profits and increased market share. Even with the emphasis companies place on this process, however, many new products fail. Multisource product design is a new methodology that takes into account the preferences of both consumers and designers, resulting in a comprehensive product design

Tarasewich, Peter, (1999)

A model and solution method for multi-period sales promotion design

Nair, Suresh K., (2003)

Course design using instructor and student preferences

Tarasewich, Peter, (2000)