A model for B2B salesperson performance with service ecosystems perspective : a grounded theory
Year of publication: |
2022
|
---|---|
Authors: | Razi, Nasrin ; Moshabaki, Asghar ; Hosseini, Hamid Khodadad ; Kordnaeij, Asadollah |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 6, p. 1314-1337
|
Subject: | Classical grounded theory | Institutional performance | Salesperson performance | Service ecosystems | Grounded Theory | Grounded theory | Verkaufspersonal | Salespeople | Performance-Messung | Performance measurement | B-to-B-Marketing | Business-to-business marketing | Unternehmenserfolg | Firm performance | Lieferantenmanagement | Supplier relationship management | Dienstleistungssektor | Service industry |
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