A model for monitoring consumer satisfaction
Gordon G. Bechtel
| Year of publication: |
1977
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|---|---|
| Authors: | Bechtel, Gordon G. |
| Published in: |
Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976. - Cambridge, Mass. : Marketing Science Institute. - 1977, p. 187-214
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| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001882002