A Model for Optimizing the Refund Value in Rebate Promotions
| Year of publication: |
1994
|
|---|---|
| Authors: | Ali, Abdul ; Jolson, Marvin A. ; Darmon, Rene Y. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 29.1994, 3, p. 239-246
|