A model for predictive measurements of advertising effectiveness
Robert J. Lavidge and Gary A. Steiner
| Year of publication: |
1961
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|---|---|
| Authors: | Lavidge, Robert J. ; Steiner, Gary A. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 25.1961, 6, p. 59-62
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| Subject: | Marktwerbung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002353178