A model for relating advertising media exposures to purchase incidence behavior patterns
Fred S. Zufryden
| Year of publication: |
1987
|
|---|---|
| Authors: | Zufryden, Fred S. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 33.1987, 10, p. 1253-1266
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| Subject: | Markenartikel | Brand | Theorie | Theory | Werbewirtschaft | Advertising industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001057615