A Model for the Analysis of Distribution Channels

Describes the development and application of a Distribution Channel Model for an Information Technology (IT) business. Describes the processes used to derive the model and highlights some of the benefits obtained from using the model. These included a better understanding of the key factors driving the behaviour of the complex IT distribution system and a more discriminating approach to channel development.

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Year of publication:	1993
Authors:	Bellhouse, A.E. ; Hutchison, G.M.
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 11.1993, 11, p. 22-27
Publisher:	MCB UP Ltd
Subject:	Distribution channels \| Information technology \| Models

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/02634509310046124 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014946435