A model of adoption of digital multimedia broadcasting (DMB) service : comparisons in Korea, Japan, and Germany
Year of publication: |
2008
|
---|---|
Authors: | Kim, Kyung Hoon ; Ko, Eunju ; Takahashi, Ikuo ; Schellhase, Ralf ; Kim, Myung Soo |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 8, p. 806-820
|
Subject: | Mobilkommunikation | Mobile communications | Multimedia | Mediennutzung | Media usage | Vergleich | Comparison | Südkorea | South Korea | Japan | Deutschland | Germany |
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