A model of buyer regret: Selected prepurchase and postpurchase antecedents with consequences for the brand and the channel
| Year of publication: |
2007
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|---|---|
| Authors: | Keaveney, Susan M. ; Huber, Frank ; Herrmann, Andreas |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 60.2007, 12, p. 1207-1215
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