A model of buyer-supplier relationships in a transnational company : the role of the business network context
Matevz Raskovic, Maja Makovec Brencic, Jan C. Fransoo, Barbara Mörec
| Year of publication: |
2012
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|---|---|
| Authors: | Raskovic, Matevz ; Makovec Brencic, Maja ; Fransoo, Jan C. ; Mörec, Barbara |
| Published in: |
Economic and business review : EBR. - Ljubljana : Economic & Business Review, ISSN 2335-4216, ZDB-ID 2406428-2. - Vol. 14.2012, 2, p. 99-119
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| Subject: | buyer-supplier relationships | industrial marketing | transnational companies | structural equation model | business network context | economic sociology | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | Multinationales Unternehmen | Transnational corporation | Strukturgleichungsmodell | Structural equation model | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011614092