A model of customer-based brand equity and its application to multiple destinations
| Year of publication: |
2009
|
|---|---|
| Authors: | Boo, Soyoung ; Busser, James ; Baloglu, Seyhmus |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 8022458. - Vol. 30.2009, 2, p. 219-231
|