A model of customer-based brand equity : evidence from the banking service in Iran
Mirza Hassan Hosseini and Nahid Saravi-Moghadam
| Year of publication: |
2017
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|---|---|
| Authors: | Hosseini, Mirza Hassan ; Saravi-Moghadam, Nahid |
| Published in: |
International journal of productivity and quality management : IJPQM. - [Olney, Bucks] : Inderscience Enterprises, ISSN 1746-6474, ZDB-ID 2193376-5. - Vol. 21.2017, 1, p. 23-44
|
| Subject: | customer-based brand equity | brand perceived quality | brand loyalty | brand image | brand value | brand awareness | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Iran | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011748580