A model of hotel defection at the purchasing stage
Sarah Tanford, Carola Raab, and Yen-Soon Kim
| Year of publication: |
2013
|
|---|---|
| Authors: | Tanford, Sarah ; Raab, Carola ; Kim, Yen-soon |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 22.2013, 7/8, p. 805-831
|
| Subject: | loyalty | commitment | switching costs | hotel selection factors | reward programs | Hotellerie | Hotel industry | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010241569