A model of market positioning based on value creation and service quality in the lodging industry : an empirical application of online customer reviews
Manuel Rodríguez Díaz, Tomás F. Espino Rodríguez and Rosa Rodríguez Díaz
| Year of publication: |
Dezember 2015
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|---|---|
| Authors: | Rodríguez-Díaz, Manuel ; Espino Rodríguez, Tomás F. ; Rodríguez Díaz, Rosa |
| Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 21.2015, 6, p. 1273-1294
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| Subject: | customer value | tourism value creation | market positioning | quality-price relationship | added value | online customer reviews | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality | Gastgewerbe | Hospitality industry | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5367/te.2014.0404 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011443637